Building a Better VanDutch Experience
VanDutch Activities During FLIBS 2018 – Boat Shows in the Digital Age – Rolls Royce & VanDutch – An All-Day Luxury Brunch – The 40 Launch – SeaKeepers 20th Anniversary Celebration
FOR IMMEDIATE RELEASE – It’s been a long time coming. In preparation for promotions during the 2018 Fort Lauderdale International Boat Show, VanDutch cited a fundamental change in how consumer engagement is finally disrupting an industry built on traditions, driving alternative promotional strategies during highly trafficked boat show weekends. It was time to relax and revel during the largest boat show of the year, in VanDutch Style.
“As we look at how our consumer’s story has evolved since 2008, engagement is highly digital, pre-educated, and instantaneous, hence our recent launch of a brand new website to improve our user’s ability to shop & learn with us. For many yachting brands, boat shows can be highly impactful, but our lifestyle-based strategies are best experienced in their native environment,” said Reed Nicol, Director of Sales & Operations of VanDutch.
“We can provide a more personalized and memorable experience to guests in a rule-free space, somewhere our customers can feel at home and easily imagine what ownership would feel like.”
So then, what was on tap during the Fort Lauderdale International Boat Show?
Beginning Wednesday, October 31st in Fort Lauderdale, USA, VanDutch entertained its customers through targeted experiential opportunities with partners and premium events. The personalized and memorable boat show experiences began with a VanDutch 55 as the exclusive cruiser of the Rolls Royce Hospitality House, welcoming all Rolls Royce and Embraer clients for a private upscale experience at a multi-million dollar waterfront estate, with exclusive tours aboard the featured VanDutch 55. Florida Luxurious Properties, a boutique real estate firm responsible for the most luxury real estate sales in Fort Lauderdale, co-hosted an all-day brunch on Sunday, November 4th, with Whispering Angel rosé and 100 feet of waterfront dockage showcasing VanDutch yachts and an eye-catching supercar lineup from Lamborghini Miami featuring the highly demanded Lamborghini Urus. Additional VanDutch experiential activities included joining as the official yacht of the SeaKeepers 20th Anniversary Celebration – one of the largest fundraising events for the SeaKeepers Association – honoring Michael Saylor, and the exclusive yacht of Saturday evening’s Boat International VIP event.
VanDutch also hosted customers throughout the weekend at its VanDutch Fort Lauderdale Sales Center, where available yachts were on display, and buyers could reserve private transport to the Center provided by Champion Porsche. While Fort Lauderdale was meant to excite, the highlight of the Fall season took place just a few weeks after, as the 2019 VanDutch 40 took its maiden cruise in the waters of Fano, Italy.
Fans could visit VanDutch Fort Lauderdale to see the VanDutch 30, VanDutch 40 and VanDutch 55. Interested buyers can email Sales@VanDutch.com or call VanDutch Sales at +1 305 359 3947 to schedule a private appointment. Private transport via Champion Porsche can be requested through the same email.
For more information on available VanDutch yachts, visit www.VanDutch.com
To learn more about the VanDutch 40, visit https://vandutch.com/vandutch-40-2/
Follow VanDutch on Instagram: @vandutch or www.instagram.com/vandutch
For more information on this exclusive launch program, for invitation or media coverage, or for additional information, official images, and feedback:
Director of Operations
Phone: +1 954 900 5195
For available models, pricing, delivery times, options & upgrades and more, or to make a reservation to attend as a current, past or future VanDutch Owner, contact:
Phone: +1 305-359-3947